Soakr Brand Guidelines

Name

Soakr

SpellingAlways Soakr — capital S, no e. Never "Soaker", "SOAKR", or "soakr".

In a sentence"Download Soakr to find hot springs near you."

As a descriptor"Soakr app" or "the Soakr app" — never "the Soakr" alone.

TaglineDiscover, rate, and track hot springs across the US.

BoilerplateSoakr is the all-in-one app for discovering, rating, and tracking hot springs across the United States. With over 2,000 verified springs — from primitive backcountry pools to luxury resorts — Soakr helps you find your next perfect soak.

Logo

The Soakr logo is an onsen (hot spring) symbol — three rising steam curves above a pool. It comes in two primary variants.

Primary — Blue on White 1024 × 1024 · PNG Use on light backgrounds Download PNG

Inverted — White on Blue 1024 × 1024 · PNG Use on dark backgrounds Download PNG

Clear Space

Maintain a minimum clear space around the logo equal to the height of one steam curve. Never crowd the logo with text, images, or other UI elements.

App Icon

The app icon as it appears on iOS and Android. Use this when referencing the app in store listings, articles, or partner features.

App Icon 1024 × 1024 · PNG Rounded corners applied by OS Download PNG

Splash / Compact Icon 512 × 512 · PNG Simplified version for small sizes Download PNG

Colors

Our palette draws from the natural world of hot springs — mineral blues, warm earth tones, and organic neutrals. The app and website use complementary palettes optimized for their contexts.

Brand & Website

Used across the marketing site, emails, social media, and print materials.

Primary Blue#1A5FB4Buttons, links, headers

Primary Light#3584E4Hover states, accents

Primary Dark#1446A0Pressed states

Warm#D4956BCTAs, highlights

Earth#8B6B4FSecondary accents

Sage#5C8A6BNature, outdoors

Sky#4A6FA5Info, water

App UI

The in-app palette uses a cyan/water-blue family for a fresh, aquatic feel on mobile.

Cyan 500#06B6D4Main accent

Cyan 600#0891B2Buttons, links

Cyan 700#0E7490Pressed state

Amber 500#F59E0BCTA, badges

Spring Type Markers

Each spring type has a dedicated color for map pins, badges, and filters.

Primitive#22C55EWild / undeveloped

Developed#0891B2Public facilities

Commercial#F59E0BPaid entry

Resort#8B5CF6Full-service lodging

Neutrals & Surfaces

Background#FAFAF7Page background (web)

Surface#F0EDE8Card backgrounds

Text#2A2520Primary text (web)

Text Dark#111827Primary text (app)

Semantic

Success#16A34A

Error#DC2626

Warning#F59E0B

Typography

We use Inter across all platforms — web, app, and marketing materials. System fonts serve as fallback.

font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;

Display · 40px · 800Soakr

H1 · 32px · 700Discover Hot Springs

H2 · 24px · 600Your All-in-One Soaking Guide

H3 · 20px · 600Primitive Springs in Colorado

Body · 17px · 400Rate, review, and track every spring you visit. Build your passport and share your soaking journey.

Body Sm · 15px · 400Soakr has over 2,000 verified hot springs across 23 US states including primitive backcountry springs, developed facilities, and commercial resorts.

Caption · 13px · 500Last updated 2 hours ago · 4.2 stars · 38 reviews

Label · 11px · 600PRIMITIVE · FREE · YEAR-ROUND

Type Scale Reference

Name	Size	Weight	Use
Display	40px	800	Hero headlines, brand name
H1	32px	700	Page titles
H2	24px	600	Section headers
H3	20px	600	Card titles, sub-sections
Body Large	17px	400	Primary body text (app)
Body	15px	400	Body text (web), descriptions
Caption	13px	500	Metadata, timestamps
Label	11px	600	Tags, badges, uppercase labels

Voice & Tone

How Soakr sounds when it speaks — in the app, on the website, in emails, and on social media.

Knowledgeable, not academic

We know hot springs inside and out — water chemistry, access routes, local etiquette — but we share it like a friend who's been there, not a textbook.

Yes"The water sits around 104°F — hot enough to melt the tension out of your shoulders."

No"The geothermal aquifer produces water at approximately 40°C."

Adventurous, not reckless

We celebrate the thrill of finding a hidden spring, but we always include safety information, access difficulty, and responsible soaking practices.

Yes"A 3-mile scramble down a canyon — worth every step. Bring water and sturdy shoes."

No"Jump in! The hike is gnarly but you'll figure it out."

Warm, not cheesy

The subject is naturally fun — we let it speak for itself without forced enthusiasm or puns.

Yes"Your next soak is waiting."

No"Get ready to make a SPLASH! It's going to be a HOT time!!"

Inclusive, not exclusive

Hot springs are for everyone. We use accessible language and never gatekeep locations or experiences.

Yes"Wheelchair-accessible boardwalk leads to the main pool."

No"Only true hot spring enthusiasts will appreciate this one."

Writing Checklist

Active voice over passive ("Soakr shows you nearby springs" not "Nearby springs are shown")
Second person — talk to the user ("your next soak" not "the user's next soak")
Short sentences. One idea per sentence. Break up walls of text.
Contractions are fine — "you'll", "it's", "we've". We're not writing a legal brief.
Specific beats vague ("104°F" not "very hot", "3-mile hike" not "a long hike")
No emoji in the app UI. Sparingly on social media. Never in documentation.
Measurements: °F (US audience), miles, feet. Include metric in parentheses for guides.
Spring types: lowercase ("primitive spring", "commercial resort") unless starting a sentence.

Photography Style

Visual direction for photos used in the app, marketing, and social media.

Natural light

Prefer golden hour, dawn, and dusk shots. Avoid harsh midday light or heavy flash. Capture the atmosphere you'd actually experience.

Show the setting

Include the surrounding landscape — mountains, forest, desert, snow. Context sells the experience. Tight crops of just water are less useful.

Steam and water

Rising steam is our most evocative visual. Show the water's color and clarity — mineral tints, reflections, transparency.

People (optional)

Show genuine relaxation — not posed smiles. Diverse representation matters. Always get consent. Never show children's faces.

No heavy filters

Light editing only. No extreme saturation, HDR halos, or heavy vignettes. If it needs aggressive editing, choose a different photo.

Minimum resolution

1200px on the shortest side for web. 2400px for hero images and print. Always shoot at the highest quality available.

Spacing & Radius

Consistent spacing creates visual rhythm. These values are used across both app and web.

Spacing Scale

Name	Value	Use
xs	4px	Tight gaps, icon padding
sm	8px	Inline spacing, small gaps
md	12px	Default component padding
lg	16px	Card padding, list gaps
xl	24px	Section gaps, generous padding
xxl	32px	Section spacing
xxxl	48px	Major section breaks

Border Radius

Name	Value	Use
sm	6px	Badges, small chips
md	10px	Buttons, inputs
lg	14px	Cards, modals
xl	20px	Large cards, sheets
full	9999px	Pills, avatars

Co-Branding

Guidelines for partners, press, and apps featuring Soakr.

Featuring Soakr in your app

Use the official app icon (with OS-rounded corners) next to our name
Write "Soakr" — never abbreviate or alter the name
Link to soakr.com or the App Store listing
Do not imply endorsement unless we've agreed to a partnership

Press & editorial

Use the blue-on-white logo on light pages, white-on-blue on dark
Download assets from this page — do not screenshot the app icon
Approved boilerplate copy is in the Name section above
For quotes or interviews, contact hello@soakr.com

Badge usage

Minimum logo display size: 32px height
Maintain clear space equal to one steam curve height
Never modify, recolor, or animate the logo
Always use downloaded assets, never screenshots

Usage Rules

Do

Use the logo with adequate clear space around it
Use the blue-on-white version on light backgrounds
Use the white-on-blue version on dark backgrounds
Maintain the original aspect ratio
Link to soakr.com when featuring our brand
Use Inter as the typeface for all branded content
Match colors to the palettes on this page

Don't

Alter the colors of the logo
Stretch, skew, or rotate the logo
Place the logo on busy or low-contrast backgrounds
Add effects like drop shadows, gradients, or outlines
Use the old "Spring Life" branding
Use the app icon without rounded corners
Screenshot the logo — always use the downloads above

Questions?

For press inquiries, partnership logos, or custom asset requests, email hello@soakr.com.